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| Term | Definition |
|---|---|
| Paid Search Marketing |
Paid search marketing is the placement of paid ads for a business or service on a search engine results page. An advertiser pays the search engine if the visitor clicks on the ad (pay-per-click or PPC). |
| Permalink |
The direct link to a blog entry. A blog contains multiple posts, and if you cite an entry you'll want to link directly to that post. |
| Personal Media |
Personal media — user-created material — refers to grassroots works such as video, audio and text. When the works are shared in a social space, the works are more commonly referred to as social media. |
| Platform |
A platform is the framework or content management system that runs software and presents content. WordPress, for example, is a service that serves as a platform for a community of blogs. In a larger context, the Internet is becoming a platform for applications and capabilities, using cloud computing. |
| Podcast |
A podcast is a digital file (usually audio but sometimes video) made available for download to a portable device or personal computer for later playback. A podcast also refers to the show that comprises several episodes. A podcast uses a feed that lets you subscribe to it so that when a new audio clip is published online, it arrives on your digital doorstep right away. |
| Public Domain |
A work enters the public domain when it is donated by its creator or when its copyright expires. A work in the public domain can be freely used in any way, including commercial uses. |
