Online Marketing Articles

Job Description:

Strategic Marketing Manager

Social Media / Emerging Technology

 

MaryEllen Gibson possesses a solid understanding of the social media world and social networking: blogs, networks, micro-blogging, wikis/collaborative software, podcasts etc. She is a true social media expert who has achieved documented success helping develop and build brands in the social space. She is also a subject matter expert on social media tools and has the ability to apply those tools in developing strategies that achieve business objectives.

MaryEllen Gibson leads, participates and responds to conversations related to your brand even if they are critical or accusatory. Her collaboration with internal stakeholders such as Marketing, Legal, Customer Support, Product Development and others is responsible for ensuring tight integration with all company social media activities & initiatives.

She measures the impact of social media on the overall marketing efforts and provides regular dashboard reports with actionable insights to management.

Her Abilities:

• Recommends and executes social media strategies that help achieve overall marketing objectives.

• Writes and regularly updates your external social sites: Facebook pages/groups, LinkedIn group, MySpace, Twitter etc…

• Recommends how you use social media tools/sites to develop a dialogue with consumers and drive your brand awareness and brand preference

• Works effectively with cross-functional teams who are seeking ways to integrate social media within their programs; provides guidance, expert advice and strategies that fit within your overall marketing / communications strategy

• She is eager to meet and exceed objectives and take on more responsibility

• She has outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines

• Has an outstanding ability to communicate results to management and operate in a fast paced environment

• Knowledge and understanding of digital technology, new trends and the latest in social/mobile innovation

• Demonstrates ability to integrate social media into broader marketing campaigns

• Experienced in working with multiple agencies simultaneously (traditional & digital)

• She has the ability to identify threats and opportunities within the user generated content space and make quick decisions and recommendations to management

 

Her Skills:

• Demonstrated creativity, engagement and collaboration within social media

• Proven track record of listening & engaging with the online community and acting on their behalf

• Understanding of search and its impact on social media content (SEO)

• Experienced in integrating content into multiple social distribution channels

• Proficient in using social listening tools such as Radian6 or Nielsen Buzz Metrics

• Familiarity with Omniture & Google Web Analytics software

• Proficient with Microsoft Office products

• Excellent verbal and written communication skills and an ability to work independently or in a team environment

• 8 years work experience in advertising, public relations & online marketing

• MBA Masters of Business Administration

 

You have found your Strategic Marketing Manager in MaryEllen Gibson

 

Contact Her Today:

 

maryellengibson at gmail dot com