Online Marketing Articles
Are you looking for an individual who will lead the creative, marketing and monetization strategies for your company while also managing communication across a network of customers, consumers, clients and entrepreneurs? Are you seeking a super-energetic individual with passion for social networking and the expertise to design features that will attract people to their community? Do you want someone responsible for providing members with a variety of fun activities and compelling incentives to frequently participate in the community? You have found that person with MaryEllen Gibson
Responsibilities:
- Oversee the design and implementation of social networking features, activities and events within the online game creation community
- Develop the monetization strategy for the community's micro-transactions, subscriptions, virtual goods, events, user-generated content stores, etc.
- Collaborate with clients to incorporate captivating social networking features into our design templates
- Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc.
- Produce blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc.
- Establish an implementation strategy for 3rd party content that will enrich the overall user experience and keep the community fresh for frequent visitors
- Integrate features that sync with Facebook, MySpace, Twitter and other social networking websites
Requirements:
- Leadership experience with the strategic planning and marketing of at least one successful online community
- Proven ability to create and execute online social media campaigns with growth a 30 day period and more as time goes on in a viral fashion
- Achievement of simultaneous and prominent placement on leading social news sites including: Digg, Fark, Mixx, Newsvine, Propeller, Reddit, Shoutwire, Sphinn, and Technorati
- Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications, widgets/gadgets, viral marketing campaigns and podcasts
- Experience implementing online monetization models and a strong familiarity of leading e-commerce systems and potential co-marketing partners
- Ability to quantitatively assess web analytics and data to adapt creative and business objectives in response to market feedback and user activity trends
- Comfortable working in a lean, start-up environment where thinking out of the box is strongly encouraged
Also desirable:
- Experience designing social networking and/or online community features
- MBA Masters of Business Administration
Contat MaryEllen Gibson at www.maryellengibson.com
maryellengibson at gmail dot com
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