Online Marketing Articles
|Pay Per Click|
Buying Your Way To The Top
Have you ever wished that you could just advertise to people who actually are interested in your service or product? You can online! Pay Per Click marketing allows you to purchase key terms from Yahoo and Google and show up anytime that "phrase" is typed into the search engine. PPC allows you to pay only when your potential client clicks through to your website.
Pay per click (PPC) is an advertising model used on search engines and advertising networks, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural results on search engine results pages.
As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. Another advantage is the quick turn around time of the pay-per-click process. You just bid and you're up and running. The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword. It also demands knowledge of the many search engines and their systems to list your pay per click. This can have quite the learning curve because they tend to change their process often
It is expected that over 8 billion dollars will be spent on Pay Per Click Marketing in 2007.
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