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Web 2.0

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Is Your Website "Web 2.0" ? 
      
 Web 2.0 is the new catch phrase of Website Design and Online Marketing. Most people use the terminology without being quite sure of its meaning.
The "official "definition of "Web 2.0" is:
Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
 -OREILLY

But what does that mean for your website and marketing?
Does your website have?
  • A Content Management System
  • Modularity
  • Blogs
  • RSS Feeds
  • Audio
  • Video
  • Wikis
  • Widgets
  • Podcasting
  • Mobility
  • Page Rank
  • Social Software
  • Membership
  • SEO (Search Engine Optimization)
  • CSS (Cascading Style Sheets)
If some of these terms sound familiar, or you know they are part of your website, then your site is part of the 2.0 generation. If not, you may want to consider adding more interactive portions to your website. Web 2.0 is all about making the internet a multi-lane highway instead of the single lane road of information. Your site can become a great source of leads and feedback with Web 2.0 implementation. If you would like to find out how "Web 2.0" friendly your website is contact us today for a website evaluation.