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Social Media Manager
- Executing social media marketing campaigns
- Engaging in dialogue with consumers in niche and popular social media communities
- Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience
- Content Development
- Communicating internally about status of projects
- Taking the lead on assigned campaigns and managing a team to assist in the marketing execution
- Developing campaign strategy, time lines, and action plans
- Working with a research department to determine success metrics on executed campaigns
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Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed- Reporting and analyzing campaign results
- Social Media Planning
- Social Media Development & Operations (SMO)
Additional Skills & Knowledge
- E-mail Marketing
- Keyword Analysis
- Search Engine Optimization (SEO)
- Internet Marketing Plan Creation
- Search Engine Marketing (SEM)
- Website Project Management
- Search Engine Friendly Websites (SEF)
- Navigation Specialist
- Presentation Specialist (Powerpoint & Prezi)
- Joomla
- Masters of Business Administration MBA
- Design
- Content Management Websites
- Web Design
- Media Marketing Campaigns
“MaryEllen never ceases to amaze me when it comes to her knowledge of marketing and social media. While at AV Concepts, she has implemented strategic initiatives to boost brand awareness and drive new business. Our company’s greatest accomplishments are always quickly made public through her management of web activity and social media. It is because of her efforts that people continue to ask me “Were you involved in that really cool project AV Concepts just did?” MaryEllen continues to expand her knowledge of marketing and social media, striving to be a true guru in an era of technology that continues to advance faster than we can imagine. She strives to be on the forefront, and this makes her an incredible asset for any team. It is an absolute pleasure to work with her. Her cheery persona and work ethic make MaryEllen a very inspiring person to look up to. She makes any project fun, and always has a fresh perspective and new idea to offer.” October 9, 2011
1st Scott Morgan, Account Executive, AV Concepts
worked with MaryEllen at AV Concepts
“As AV Concepts’ Marketing Manager, MaryEllen is an experienced Webmaster. She has totally revamped the look and content of our company’s website. MaryEllen’s knowledge of web design, search engine optimization and web marketing has helped make our new website a great success. Besides being a joy to work with, MaryEllen is a take-charge person who is able to present creative ideas and communicate the benefits. MaryEllen has assumed a leadership role in sales meetings, inspiring and motivating other employees. In addition to having excellent Marketing and Webmaster skills, MaryEllen has been a great team player. She eagerly participates with the other members of the team, sharing her ideas and expertise. She is always ready to jump in anywhere that needs help.” July 27, 2011
1st Wendi Phifer, Senior Marketing Coordinator, AV Concepts
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“MaryEllen is great to work with. She loves Social Media and immerses herself within it! She is exceptional at being able to keep herself up to speed on new developments within the marketing medium and on how to apply that within the space. She has a passion for the web that is hard to duplicate.” August 3, 2009 Top qualities: Expert, High Integrity, Creative Josh Aston |
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“We engaged MaryEllen to set up our social media accounts and she did a fantastic job. I found MaryEllen to be extremely knowledgable in the social media realm while having great knowledge in direct response marketing and ROI'ing a campaign as well. I found MaryEllen to be very detailed and thorough. She delivered all tasks on time and contributed to the overall direction and strategy of these campaigns. I highly recommend MaryEllen for your social media work. She is now a trusted advisor for our social media campaigns and value her insights.” August 2, 2009 Top qualities: Personable, Expert, High Integrity James Agnew |
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“As the Compliacne Ofifcer for Temecula Valley Bank, I worked with MaryEllen on several projects that included not only her excellent marketing skills but also her excellent organizational skills and attention to detail. It was my pleasure to have worked with MaryEllen.” January 15, 2009 Beverly Gunn, |
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Masters of Business Administration
Find Out More About the Masters of Business Administration Degree that MaryEllen Gibson received at the University of Phoenix.