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Are you looking for a veteran online marketing director to be responsible for leading and directing staff in:
 
1. Acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Amazon and other media-based business building activities.
 
2. Managing and merchandising the Company website. These activities include visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management and site analytics.
 
3. Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand.
 
4. Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
 
 
5. Directing interactive agency marketing and media campaigns to meet business performance objectives.
 
6. Executing effective affiliate programs/publisher management activities to achieve business development goals.
 
7. Tracking and measure online advertising programs; designing test strategies and creative to optimize results.
 
8. Ensuring effective creative development and execution to support program and media efforts.
 

9. Web Site Design and Growth Management
 

If this is your job description:
      In this high visibility position, we will look to you to you to manage new and existing online business ventures for the company. You will work closely with senior management to define and implement new content distribution, syndication, sales strategies and partnerships. You will oversee the functioning of existing and transitional systems to ensure effective departmental operations and the meeting of objectives. You will manage the development of new projects and track and report on progress against deliverables and commitments. Your ability to effectively manage resources and establish priorities for completing new initiatives will be critical for the success of the organization.
 
 
     A strong emphasis and commitment to providing exceptional customer service is imperative. Thorough and expert knowledge of online merchandising/marketing and e-commerce systems are essential as well as a strong background in web metrics, analytics and SEO/SEM. A proven innovator with an entrepreneurial spirit is desirable.

  
 
Then you need to look no further
MaryEllen Gibson
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“MaryEllen is great to work with. She loves Social Media and immerses herself within it! She is exceptional at being able to keep herself up to speed on new developments within the marketing medium and on how to apply that within the space. She has a passion for the web that is hard to duplicate.” August 3, 2009

Top qualities: Expert, High Integrity, Creative

Josh Aston
hired MaryEllen as a Social Media Marketing Manager in 2009
 

“We engaged MaryEllen to set up our social media accounts and she did a fantastic job. I found MaryEllen to be extremely knowledgable in the social media realm while having great knowledge in direct response marketing and ROI'ing a campaign as well. I found MaryEllen to be very detailed and thorough. She delivered all tasks on time and contributed to the overall direction and strategy of these campaigns. I highly recommend MaryEllen for your social media work. She is now a trusted advisor for our social media campaigns and value her insights.” August 2, 2009

Top qualities: Personable, Expert, High Integrity

James Agnew
hired MaryEllen as a Social Media Manager in 2009
 

“As the Compliacne Ofifcer for Temecula Valley Bank, I worked with MaryEllen on several projects that included not only her excellent marketing skills but also her excellent organizational skills and attention to detail. It was my pleasure to have worked with MaryEllen.” January 15, 2009

Beverly Gunn,
Vice President/Compliance Officer, Temecula Valley Bank
worked with MaryEllen at Temecula Valley Bank

 
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MaryEllen Gibson
Copyright 2008-2010